The introduction of trade barriers following Brexit significantly altered the landscape for UK vehicle retailers wishing to do business in the Republic of Ireland. For many, the sudden influx of complex customs regulations and “red tape” made serving this market practically impossible.
Our client, Saltmarine Cars, faced this exact challenge. Like many in the sector, they found the prospect of selling vehicles into the Republic of Ireland daunting, effectively closing off a significant and historically lucrative market for their business.
A Proactive Partnership through the Windsor Framework
Partnering with Allied Group proved to be a transformative experience for the selling team at Saltmarine. We recognised that simply reacting to regulations wasn’t enough; a proactive approach based on deep regulatory knowledge was required to reopen that essential trade route.
By utilising our extensive expertise in the Windsor Framework, the Allied team provided the necessary guidance to navigate the complex new environment. Our specialists were instrumental in helping Saltmarine understand and leverage the benefits of the UK Internal Market Scheme (UKIMS) and Duty Waivers, successfully cutting through the bureaucratic hurdles that had previously held them back.
Real Results: Surging Sales and Strategic Confidence
The impact of this partnership was immediate and tangible. Thanks to the operational support and customs solutions provided by Allied Group, Saltmarine Cars is now experiencing a significant surge in sales to the Republic of Ireland.
Interestingly, this reopened market has highlighted specific trends. Saltmarine notes particular success with Hybrid Electric vehicles, where demand in the ROI is driven by lower Vehicle Registration Tax (VRT) costs compared to traditional petrol or diesel alternatives.
Furthermore, the collaboration has evolved beyond mere transactional support; it now fundamentally informs Saltmarine’s business strategy.
The Client Perspective
Michael Salt, Dealer Principal at Saltmarine Cars, highlights how the partnership has instilled confidence in their stock acquisition process:
“This partnership has done more than just handle the paperwork; it has informed our buying strategy. We are now confidently stocking vehicles specifically suited for the export market, knowing we have the right partner to handle the process.
“Allied Group is a local partner that truly delivers customs solutions.”
At Allied Group, we are proud to empower businesses like Saltmarine Cars to overcome trade barriers and thrive in new markets.
